Behind the scenes of music marketing project

 This is a behind the scenes video of the production of our music video for the music marketing project.

Music Marketing #1

    For the Music Marketing Project, my group was assigned to the genre hip-hop/funk.  

    While researching, we learned about Drake, 21 Savage, Kendrick Lamar, and Asap Rocky. Their origin, target audience, and use of digital/non-digital marketing and distribution was studied by us. This research was extremely interesting to learn about considering these are artists us students listen to daily, while not necessarily knowing how they have reached the status they currently have in the music sphere. 

    The planning for this project was difficult, considering time restraints and limitations from being in a school setting. My group decided to conduce research first, then brainstorm and research further on marketing strategies and decide what would work best for our new and upcoming artist. Lastly, we decided to film the music video during class time and complete our stand-alone presentation at home as well as editing the music video.  

    Even though we are facing time constraints, I believe this music marketing project will successfully and realistically represent the path for a new artist and explain how our chosen marketing strategies are beneficial to said artist.